E-marketing.

By:

Strauss, Judy

Contributor(s):

Material type: Text

TextPublication details: New Delhi: Pearson Education , 2003.Edition: 3rd EditionDescription: xxi, 578 p.: illustrations, portraitsISBN:

9788178089447
8178089440

Subject(s):

Internet marketing

DDC classification:

658.84 STR

Contents:

E-MARKETING IN CONTEXT.-- 1. The Big Picture.-- 2. Strategic E-Marketing.-- 3. The E-Marketing Plan.-- E-MARKETING ENVIRONMENT.-- 4. Leveraging Technology.-- 5. Ethical and Legal Issues.-- E-MARKETING STRATEGY.-- 6. Marketing Knowledge.-- 7. Customer Behavior.-- 8. Targeting Market Segments and Communities.-- 9. Differentiation and Positioning Strategies.-- E-MARKETING MANAGEMENT.-- 10. Product.-- 11. Price.-- 12. The Internet for Distribution.-- 13. E-Marketing Communication.-- 14. Customer Relationship Management.-- GLOBAL PERSPECTIVE.-- 15. E-Marketing in Emerging Economies.-- 16. Country Profiles From the Six Continents.

Summary: E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference	Reference	658.84 STR (Browse shelf(Opens below))	Available		008619
Reference Books	Main Library Reference	Reference	658.84 STR (Browse shelf(Opens below))	Available		008413

Total holds: 0

Including Glossary & Index.

E-MARKETING IN CONTEXT.--
1. The Big Picture.--
2. Strategic E-Marketing.--
3. The E-Marketing Plan.--
E-MARKETING ENVIRONMENT.--
4. Leveraging Technology.--
5. Ethical and Legal Issues.--
E-MARKETING STRATEGY.--
6. Marketing Knowledge.--
7. Customer Behavior.--
8. Targeting Market Segments and Communities.--
9. Differentiation and Positioning Strategies.--
E-MARKETING MANAGEMENT.--
10. Product.--
11. Price.--
12. The Internet for Distribution.--
13. E-Marketing Communication.--
14. Customer Relationship Management.--
GLOBAL PERSPECTIVE.--
15. E-Marketing in Emerging Economies.--
16. Country Profiles From the Six Continents.

E-Marketing..........This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much "E" and not enough marketing or are too narrowly or technically focused on e-commerce.

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