Business ethics : concepts and cases

Velasquez, Manuel G.

Business ethics : concepts and cases - 5th ed. - New Delhi : Pearson Education., c2002. - xvi, 528 p. : ill. ;

Included Index.

I. BASIC PRINCIPLES. 1. Ethics and Business. CASES: Napster's Revolution. H. B. Fuller and the Street Children of Central America.2. Ethical Principles in Business. CASES: Publius. Philip Morris' Troubles. Pepsi's Burma Connection.II. THE MARKET AND BUSINESS. 3. The Business System. CASES: The Health Business. Accolade versus Sega. Brian's Franchise.4. Ethics in the Marketplace. CASES: Playing Monopoly: Microsoft. A Japanese Bribe.III. BUSINESS AND ITS EXTERNAL EXCHANGES-ECOLOGY AND CONSUMERS. 5. Ethics and the Environment. CASES: Genetic Engineering at Monsanto/Pharmacia. The New Market Opportunity.6. The Ethics of Consumer Production and Marketing. CASES: AIDS and Needles. Toy Wars.IV. BUSINESS AND ITS INTERNAL CONSTITUENCIES-EMPLOYEE ISSUES. 7. The Ethics of Job Discrimination. CASES: Wage Differences at Robert Hall. Brian Weber.8. The Individual in the Organization. CASES: The Gap. Working for Eli Lilly & Company.Index.

This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics.

0130938211 9780130938213 9788178086330 8178086336


Business ethics.
Business ethics

174.4 / VEL

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