Business economics : the application of economic theory
Ferguson, Paul R. :
Business economics : the application of economic theory - Basingstoke : Macmillan, 1993. - xvi, 414 p. : illustrations ;
Included Index.
Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment.
0333542460 9780333542460 0333542479 9780333542477
Managerial economics.
Micro-economy.
Industrial economy.
Political economics.
338 / FER
Business economics : the application of economic theory - Basingstoke : Macmillan, 1993. - xvi, 414 p. : illustrations ;
Included Index.
Introduction - Firms and Markets - The Organisation of the Firm - Operations and Costs - The Costs of Support Activities - Cost Identification - Financial Control - Investment - Demand - Competition and Monopoly - Oligopoly - Corporate Strategy - Government and the Firm - Competition Policy - The Natural Environment - Case Study: The Airline Industry - Appendices: Ethical Considerations - Regression - Empirical Cost Functions - Investment Appraisal and the Preferences of Shareholders - The Cost of Capital
Provides coverage of the topics taught in economics and business studies degrees and MBA programmes. Recent theoretical developments in areas such as transaction costs, game theory and competitive strategy are incorporated with a fresh approach to demand analysis, costs, finance and investment.
0333542460 9780333542460 0333542479 9780333542477
Managerial economics.
Micro-economy.
Industrial economy.
Political economics.
338 / FER