Anyone can do it : building Coffee Republic from our kitchen table : 57 real-life laws on entrepreneurship

Sahar

Anyone can do it : building Coffee Republic from our kitchen table : 57 real-life laws on entrepreneurship - Oxford : Capstone Publishing Ltd., 2002. - xvi, 208 p. : illustrations ;

Included Index.

Acknowledgements --
Preface --
Ch. 1. Can Anyone be an Entrepreneur?: To be or not to be an Entrepreneur --
Ch. 2. The Idea Chapter: Do You have a Light Bulb, or do You Need to Find One? --
Ch. 3. Market Research --
Ch. 4. Writing the Business Plan --
Ch. 5. Raising Money for Your Idea --
Ch. 6. Implementation --
Ch. 7. Being in Business: If You Build it, will They Come? --
Ch. 8. Growing: From Birth to Maturity --
Roladex --
Index.

It's about coffee beans and crazy dreams!

Sahar and Bobby Hashemi are the awe-inspiring brother and sister team who started one of the most recognised and high-profile high street brands in the United Kingdom today - Coffee Republic.

Anyone Can Do It is an inspirational book which chronicles the start and evolution of a genuine success story, beginning with the siblings' first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic is worth £50m with 90 outlets around the UK.

But the book is no mere corporate history. It is a very personal story of dreaming, acting and succeeding. It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only 'special' people start successful businesses. Written in an informal style and packed with tips, advice, quotes and includes a wonderful appendix (more like a scrapbook), which includes copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters. Real insights into real people trying to make a go of their dreams.

1841122041 9781841122045


Coffee Republic (Firm) -- History.
Coffee Republic (Firm) Entrepreneurship -- Great Britain.
New business enterprises -- Great Britain.
Entrepreneurship.
New business enterprises.
Great Britain.

338.04 658.4210941 / SAH

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