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White, Ron...[et al.]

Management in English language teaching - Cambridge ; New York : Cambridge University Press, 1991. - iv, 348 p. : illustrations ;

pt. 1. People and organizations --
1. Organizations --
2. Staff selection --
3. Staff development --
4. Communication in schools --
5. Organizing resources and information --
6. Managing curriculum development and innovation --
pt. 2. Marketing --
7. What is marketing --
8. The marketing mix --
9. Developing and implementing the marketing plan --
pt. 3. Finance --
10. Financial records and statements --
11. Cash flow management and management accounting --
12. Using financial information and budgets.

This book provides a comprehensive and practical introduction for teachers who are making the transition into management.

ISBN: 0521373964 9780521373968 0521377633 9780521377638

Subjects--Topical Terms:
English language -- Study and teaching -- Management.
Management Administration of schools.
English language -- Teaching.
English language -- Teaching -- Management.

Dewey Class. No.: 428.2407 / MAN