Managerial economics in a global economy /
Salvatore, Dominick.
Managerial economics in a global economy / - 2nd ed. - New York : McGraw-Hill, c1993. - xxxvii, 722 p. : ill. ; - Schaum's outline series in accounting, business, & economics. .
Rev. ed. of: Managerial economics.
pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques --
Integrating Case Study One: The Decision to Invest in Wendy's Restaurants --
pt. 2. Demand Analysis. Ch. 3. Demand Theory --
Appendix: Behind the Market Demand Curve --
The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting --
Appendix: Input-Output Forecasting --
Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity --
pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation --
Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation --
Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming --
Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming --
pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly --
Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly --
Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices --
Appendix: Third-Degree Price Discrimination with Calculus --
Integrating Case Study Four: The Art of Devising Air Fares --
pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting --
Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls --
Appendixes --
Appendix A: Compounding, Discounting, and Present Value --
Appendix B: Interest Factor Tables --
Appendix C: Statistical Tables --
Appendix D: Answers to Selected (Asterisked) Problems.
9780071128308 0071128301 9780070545991 0070545995
Managerial economics.
331.714 / SAL
Managerial economics in a global economy / - 2nd ed. - New York : McGraw-Hill, c1993. - xxxvii, 722 p. : ill. ; - Schaum's outline series in accounting, business, & economics. .
Rev. ed. of: Managerial economics.
pt. 1. Introduction. Ch. 1. The Nature and Scope of Managerial Economics. Ch. 2. Optimization Techniques --
Integrating Case Study One: The Decision to Invest in Wendy's Restaurants --
pt. 2. Demand Analysis. Ch. 3. Demand Theory --
Appendix: Behind the Market Demand Curve --
The Theory of Consumer Choice. Ch. 4. Demand Estimation. Ch. 5. Demand Forecasting --
Appendix: Input-Output Forecasting --
Integrating Case Study Two: Estimating and Forecasting the U.S. Demand for Electricity --
pt. 3. Production and Cost Analysis. Ch. 6. Production Theory and Estimation --
Appendix: Production Analysis with Calculus. Ch. 7. Cost Theory and Estimation --
Appendix: Cost Analysis with Calculus. Ch. 8. Linear Programming --
Integrating Case Study Three: Production and Cost Functions in the Petroleum Industry, Duality, and Linear Programming --
pt. 4. Market Structure and Pricing Practices. Ch. 9. Market Structure: Perfect Competition and Monopoly --
Appendix: Profit Maximization with Calculus. Ch. 10. Market Structure: Monopolistic Competition and Oligopoly --
Appendix: Oligopoly Theory with Calculus. Ch. 11. Pricing Practices --
Appendix: Third-Degree Price Discrimination with Calculus --
Integrating Case Study Four: The Art of Devising Air Fares --
pt. 5. Regulation, Risk Analysis, and Capital Budgeting. Ch. 12. Regulation and Antitrust: The Role of Government in the Economy. Ch. 13. Risk Analysis. Ch. 14. Long-Run Investment Decisions: Capital Budgeting --
Integrating Case Study Five: Regulation, Risk, Capital Budgeting, and the Price of International Telephone Calls --
Appendixes --
Appendix A: Compounding, Discounting, and Present Value --
Appendix B: Interest Factor Tables --
Appendix C: Statistical Tables --
Appendix D: Answers to Selected (Asterisked) Problems.
9780071128308 0071128301 9780070545991 0070545995
Managerial economics.
331.714 / SAL