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Pearce, John A.

Strategic management : strategy formulation and implementation - 3rd ed. - AITB, New Delhi: 1988 - xxiv, 988 pages : illustrations ; - Irwin series in management and the behavioral sciences. .

Includes index

Part 1: Overview of strategic management. 1. The nature and value of strategic management --
2. The strategic management process. Part 2: Strategy formulation. 3. Defining the company mission --
4. Assessing the external environment --
5. Industry analysis --
6. Evaluating the multinational environment --
7. Environmental forecasting --
8. The company profile: internal analysis of the firm --
9. Formulating long-term objectives and grand strategies --
10. Strategic analysis and choice. Part 3: Strategy implemenation. 11. Operationalizing the strategy: annual objectives, functional strategies, and business policies --
12. Institutionalizing the strategy: structure, leadership and culture --
13. Strategic control: guiding and evaluating the strategy. Part 4: Cases.

ISBN: 8185386315

Subjects--Topical Terms:
Strategic planning.

Dewey Class. No.: 658.4012 / PEA