International business : text and cases

International business : text and cases - London : Pitman Pub., 1993. - 312 p. : ill. ;

Identifies certain major issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases, and examines different sized companies operating on a local, regional and global scales

9780273601487 0273601482


International business enterprises
International trade.
International finance.

338.88 / INT

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