Mastering: Marketing
Foster, Douglas
Mastering: Marketing - 3rd ed. - Basingstoke : Macmillan, 1994. - xiii, 287 pages : illustrations ; - Macmillan master series .
Includes index
Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading
Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics
9780333595701 033359570X
Marketing.
658.8 / FOS
Mastering: Marketing - 3rd ed. - Basingstoke : Macmillan, 1994. - xiii, 287 pages : illustrations ; - Macmillan master series .
Includes index
Preface - Acknowledgements - Introduction to Marketing - The Firm and its Markets - Marketing's Role in Management - Marketing Information - Managing Products - Market Management and Planning - Pricing - Mass Communications - Distribution and Selling - Forecasting - Some Other Aspects of Marketing - Recommended Reading
Written by Douglas Foster and now revised by John Davis, this book has been extended to cope with marketing in the 1990s. Two new chapters have been added, covering pricing and sales forecasting. There is also coverage of the impact of computers, information systems and logistics
9780333595701 033359570X
Marketing.
658.8 / FOS