Meeting Customer Needs
Smith, Lan
Meeting Customer Needs - Oxford: Butterworth-Heinemann, 1994. - xiv, 185 pages - Institute of management foundation series. .
Includes index
Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
9780750606684 0750606681
658.812 / SMI
Meeting Customer Needs - Oxford: Butterworth-Heinemann, 1994. - xiv, 185 pages - Institute of management foundation series. .
Includes index
Who are your customers?; from customers to markets; informal research; what are your customers getting?; the price, the cost and the value; the manager as the supplier and the customer; dialogue with your customers; plans and the wheel of good fortune; conclusions and the way ahead.
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
9780750606684 0750606681
658.812 / SMI