Successful customer retention in a week

Smith, Jane

Successful customer retention in a week - London : Hodder & Stoughton, 2000. - 93 pages : illustrations ; - Successful business in a week. .

This guide emphasizes the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained. Topics covered include: identifying customers and finding out what they want; and offering incentives to maintain customer loyalty.

9780340781753 0340781750


Customer loyalty.

658.812 / SMI

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