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Pettinger, Richard

Contemporary strategic management - Houndmills, Balsingstoke, Hampshire ; New York : Palgrave, 2004. - xxiv, 520 pages : illustrations ;

Includes index

The context and environment of strategic management --
Strategic thinking --
The nature of competition --
Analysing the environment --
The foundations of competitive strategy --
Strategic management in practice --
Strategic management in practice --
Investment appraisal --
Strategic management of market segments --
Strategic management of customers and clients --
Strategic management of products and services --
The development of strategic management --
Managing change --
Strategic management and organisation structure --
Strategic approaches to risk management --
Strategic management and ethics --
Strategic performance management --
Enduring priorities in strategic management --
Leadership --
Organisation development --
Strategic management development --
Strategic management and globalisation --
The strategic management of public services.


"Contemporary Strategic Management uses up-to-date organisations and situations such as Barbie, rebuilding Iraq, easyJet and McDonald's to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved." "Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisal, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final-year management students who appreciate the 'hands on' feel of the text."--Jacket

ISBN: 9781403913272 1403913277

Subjects--Topical Terms:
Strategic planning.

Dewey Class. No.: 658.4012 / PET