Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems)

Kapoor, D.C.

Marketing and Sales Management : (Marketing, Sales, Advertising, Research Methodology and Marketing Information Systems) - New Delhi: S.Chand & Company, 2004. - xix, 423 p.

Including Index.

Part 1 - Marketing - Management.--
Part 2 - Sales Management.--
Part 3 - Advertising - Management.--
Part 4 - Marketing - Research - Methodology and Marketing - Information - Systems (MIS).

9788121924306 8121924308


Marketing.
Sales Management.
Business & Economics -- Marketing -- General.
Business & Economics -- Distribution.

658.8 / KAP

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