Business and its environment

Baron, David P.

Business and its environment - 5th edition - Upper Saddle River, N.J. : Pearson Education, 2006. - xxx, 877 pages : illustrations ;

Includes index

Market and nonmarket environments --
Integrated strategy --
The news media and nonmarket issues --
Private politics --
Political theory and government institutions --
Political analysis for business --
Formulating political strategies --
Implementing political strategies --
Antitrust : economics, law, and politics --
Regulation : law, economics, and politics --
Environmental protection : economics, politics, and management --
Law and markets --
Information industries and nonmarket issues --
The political economy of Japan --
The political economy of the European Union --
China : history, culture, and political economy --
The political economy of international trade policy --
Corporate social responsibility --
Ethics systems : utilitarianism --
Ethics systems : rights and justice --
Implementing ethics systems --
Ethics issues in international business.


For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material

9780131873551 0131873555


Social responsibility of business.

650 / BAR

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