Marketing in practice, 2007-2008
Curtis, Tony
Marketing in practice, 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - xi, 401 pages : illustrations ; - CIM coursebook. .
Includes index
Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.
Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
9780750684330 075068433X
Marketing.
658.8 / CUR
Marketing in practice, 2007-2008 - Oxford : Butterworth-Heinemann, ©2007. - xi, 401 pages : illustrations ; - CIM coursebook. .
Includes index
Overview of the marketing system; The context of marketing; The integrated marketing mix:product; The marketing mix:price, promotion, and place; The integrated marketing mix; Budgets and schedules. The management of marketing information; Skills for the marketer.
Intended for Marketing Environment module, this book contains past examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.
9780750684330 075068433X
Marketing.
658.8 / CUR