International Marketing

Cateora, Philip R.

International Marketing - 13th ed. - New Delhi: Tata McGraw-Hill, 2008. - xxxi, 888 pages.

Includes index

Offering a perspective of international markets that encompasses history, geography, language, and religion as well as economics, this edition helps students to see the cultural and environmental uniqueness of any nation or region. It reflects the various events and innovations to affect global business within contemporary years.

9780070666993 0070666997


Export marketing.
International business enterprises.
Internationales Marketing.

658.848 / CAT

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