Global business power plays : how the masters of international enterprise reach the top of their game.

Global business power plays : how the masters of international enterprise reach the top of their game. - New Delhi : McGraw-Hill, ©2008. - ix, 149 p. : portraits ;

Introduction / Stephen J. Adler --
1. China.net: Unleashing a World of Opportunity --
2. Ratan Tata: From Overgrown Conglomerate to an Agile Global Force --
3. Bertelsmann: Making a Bundle Off Old Media in the Former Soviet Bloc --
4. Europe: Can it Grow Again? --
5. United States: Hispanic Nation --
6. Huawei: More than a Local Hero --
7. Colombia: Extreme Investing --
8. Toyota: Reinventing the Auto Industry --
9. Planet Starbucks: Go Global, Grow Quickly --
10. Otto Group: The Modest Powerhouse --
11. Toshiba: Keeping Innovation Out of Rivals' Hands --
12. Ferdinand K. Piech: Tightening the Grip at VW --
Trends: Tech's Future.

This text showcases the top industry leaders and headline-making success stories that everyone wants to know about, and learn from. It features the wisdom of top business power players, including Jack Welch, Steve Jobs, Ken Chenault, and Bill Weldon.

0071486305 9780071486309 0070264538 9780070264533


Leadership.
International business enterprises -- Management.

650 / BUS

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