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Collis, Jill.

Business research : a practical guide for undergraduate & postgraduate students - 3rd ed. - Hampshire, [UK] ; New York, NY : Palgrave Macmillan, 2009. - xv, 358 p. : ill. ;

Includes Glossary & Index

Understanding research --
Making academic decisions --
Dealing with practical issues --
Identifying your research paradigm --
Choosing a methodology --
Searching and reviewing your literature --
Writing your research proposal --
Collecting qualitative data --
Analysing qualitative data --
Collecting data for statistical analysis --
Analysing data using descriptive statistics --
Analysing data using inferential statistics --
Writing up the research --
Troubleshooting.

This is a practical guide for students at all levels who under- take a project in business, management or related areas. It explains the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.

ISBN: 9780230327726 (pbk.) 1403992479 (pbk.)

Subjects--Topical Terms:
Business

Dewey Class. No.: 001.4 / COL