Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / - 4th ed. - New Delhi. : Dorling Kindersley, c2010. - 478 p. :
Includes Index
9788131763292
Communication in marketing.
Advertising.
659.1 / CLO
Integrated advertising, promotion, and marketing communications / - 4th ed. - New Delhi. : Dorling Kindersley, c2010. - 478 p. :
Includes Index
9788131763292
Communication in marketing.
Advertising.
659.1 / CLO