Normal view MARC view ISBD view

Johnson, Gerry

Exploring Strategy - 10th ed. - Harlow: Pearson, 2013. - xxxii, 584 pages : illustrations (colour)

Includes index

Chapter 1 Introducing strategyPart I THE STRATEGIC POSITIONIntroduction to Part IChapter 2 The environmentChapter 3 Strategic capabilitiesChapter 4 Strategic purposeChapter 5 Culture and strategyCommentary on Part I The Strategic PositionPart II STRATEGIC CHOICESIntroduction to Part IIChapter 6 Business strategyChapter 7 Corporate strategy and diversificationChapter 8 International strategyChapter 9 Innovation and entrepreneurshipChapter 10 Mergers, acquisitions and alliancesCommentary on Part II Strategic ChoicesPart III STRATEGY IN ACTIONIntroduction to Part IIIChapter 11 Evaluating strategiesChapter 12 Strategy development processesChapter 13 Organising for successChapter 14 Leading strategic changeChapter 15 The practice of strategyCommentary on Part III Strategy in ActionGlossaryIndex of namesGeneral indexAcknowledgements

ISBN: 9781292002552 1292002557

Subjects--Topical Terms:
Business planning.
Strategic planning

Dewey Class. No.: 658.4012 / EXP