Electronic commerce /

Schneider, Gary P.,

Electronic commerce / - Eleventh Edition. - Australia : Cengage Learning, [2015] - xxii, 602 pages : illustrations ;

Revised edition of the author's Electronic commerce, c2013.

pt. 1. Introduction. Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
pt. 2. Business strategies for electronic commerce. Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and reducing costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
pt. 3. Technologies for electronic commerce. Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
pt. 4. Integration. Managing electronic commerce implementations.

Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry

9781285425436 128542543X


Electronic commerce.
Electronic data interchange.
Business enterprises
Internet marketing.
Electronic commerce

658.054678 / SCH

© University of Vavuniya

---