Electronic commerce /
Schneider, Gary P.,
Electronic commerce / - Eleventh Edition. - Australia : Cengage Learning, [2015] - xxii, 602 pages : illustrations ;
Revised edition of the author's Electronic commerce, c2013.
pt. 1. Introduction. Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
pt. 2. Business strategies for electronic commerce. Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and reducing costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
pt. 3. Technologies for electronic commerce. Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
pt. 4. Integration. Managing electronic commerce implementations.
Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
9781285425436 128542543X
Electronic commerce.
Electronic data interchange.
Business enterprises
Internet marketing.
Electronic commerce
658.054678 / SCH
Electronic commerce / - Eleventh Edition. - Australia : Cengage Learning, [2015] - xxii, 602 pages : illustrations ;
Revised edition of the author's Electronic commerce, c2013.
pt. 1. Introduction. Introduction to electronic commerce --
Technology infrastructure: the internet and the World Wide Web --
pt. 2. Business strategies for electronic commerce. Selling on the web --
Marketing on the web --
Business-to-business activities: improving efficiency and reducing costs --
Social networking, mobile commerce, and online auctions --
The environment of electronic commerce: legal, ethical, and tax issues --
pt. 3. Technologies for electronic commerce. Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronic commerce --
pt. 4. Integration. Managing electronic commerce implementations.
Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry
9781285425436 128542543X
Electronic commerce.
Electronic data interchange.
Business enterprises
Internet marketing.
Electronic commerce
658.054678 / SCH