A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko.
A concise guide to market research : the process, data, and methods using IBM SPSS statistics - 3rd edition. - Berlin, Germany : Springer, 2019. - xv, 396 pages : illustrations ; - Springer texts in business and economics. .
Includes index
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
9783662567067
SPSS (Computer file)
Marketing research -- Statistical methods.
Management science.
Marketing research
658.83 / SAR
A concise guide to market research : the process, data, and methods using IBM SPSS statistics - 3rd edition. - Berlin, Germany : Springer, 2019. - xv, 396 pages : illustrations ; - Springer texts in business and economics. .
Includes index
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
9783662567067
SPSS (Computer file)
Marketing research -- Statistical methods.
Management science.
Marketing research
658.83 / SAR