Marketing : a critical textbook
Nick Ellis and others
Marketing : a critical textbook Nick Ellis ... [et al.]. - London : SAGE, 2011. - vii, 245 p. : ill. ;
1. Introducing the history of marketing theory and practice --
2. Marketing 'science' and the paradigm debates --
3. What's the story? Analysing marketing discourse --
4. Interrogating the ideological function of marketing --
7. Consumer surveillance and marketing research --
8. Consumer rights and resistance --
9. Consumer society and the production of identity --
10. Marketing and the sign --
11. Globalisation and ethics.
This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on
9781848608788 9781848608771 (hbk.) 9788132110408
Marketing.
Business and Management.
658.8 / MAR
Marketing : a critical textbook Nick Ellis ... [et al.]. - London : SAGE, 2011. - vii, 245 p. : ill. ;
1. Introducing the history of marketing theory and practice --
2. Marketing 'science' and the paradigm debates --
3. What's the story? Analysing marketing discourse --
4. Interrogating the ideological function of marketing --
7. Consumer surveillance and marketing research --
8. Consumer rights and resistance --
9. Consumer society and the production of identity --
10. Marketing and the sign --
11. Globalisation and ethics.
This book gives the reader an opportunity to develop an interdisciplinary understanding and appreciation of the nature of marketing theory and practice. It does so by drawing on the insights and research available from multiple academic disciplines, not so much the typical resources of behavioural economics or psychology that inform the mainstream of marketing and consumer research. Instead, the book draws upon important interdisciplinary resources that can lend the subject of marketing considerable intellectual excitement and strength: sociology, philosophy, linguistics, the visual and performing arts, literature, psychology, history and so on
9781848608788 9781848608771 (hbk.) 9788132110408
Marketing.
Business and Management.
658.8 / MAR