Small business management and entrepreneurship
Stokes, David
Small business management and entrepreneurship - 8th Edition - Andover : Cengage Learning, 2021 - xv, 510 pages : illustrations ; 25 cm
Includes index
Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help
Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value
"Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing."
9781473773899 147377389X
Small business Management
Entrepreneurship
Entrepreneuriat
New business enterprises
658.022 / STO
Small business management and entrepreneurship - 8th Edition - Andover : Cengage Learning, 2021 - xv, 510 pages : illustrations ; 25 cm
Includes index
Part 1: Understanding small business and entrepreneurship
1. Small business in the economy
2. Entrepreneurship, the entrepreneur and the owner-manager
3. The small business and entrepreneurial environment
4. Innovation and the marketplace
5. Information and help
Part 2: Creating the entrepreneurial small business
6. Business planning
7. Successful small business strategies
8. Start-ups and franchises
9. Buying an existing business
10. Forming and protecting a business
Part 3: Managing the entrepreneurial small business
11. Management of people and resources
12. Marketing
13. Money matters for small business
14. Business exits and realizing value
"Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing."
9781473773899 147377389X
Small business Management
Entrepreneurship
Entrepreneuriat
New business enterprises
658.022 / STO