Lateral thinking : a textbook of creativity (Record no. 12018)

MARC details
000 -LEADER
fixed length control field 02758nam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780140137798
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0140137793
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.9
Item number DEB
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name de Bono, Edward :
245 ## - TITLE STATEMENT
Title Lateral thinking : a textbook of creativity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher Penguin Books,
Year of publication 1977.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 260 p. :
Other physical details illustrations ;
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction --<br/>Use of this book --<br/>The way the mind works --<br/>Difference between lateral and vertical thinking --<br/>Attitudes towards lateral thinking --<br/>Basic nature of lateral thinking --<br/>The use of lateral thinking --<br/>Techniques --<br/>THe generation of alternatives --<br/>Challenging assumptions --<br/>Innovation --<br/>Suspended judgement --<br/>Design --<br/>Dominant ideas and crucial factors --<br/>Fractionation --<br/>The reversal method --<br/>Brainstorming --<br/>Analogies --<br/>Choice of entry point and attention area --<br/>Random stimulation --<br/>Concepts/divisions/polarization --<br/>The new word po --<br/>Blocked by openness --<br/>Description/ problem solving/ design --<br/>Summary.
520 ## - SUMMARY, ETC.
Summary, etc THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are'Sir Richard Branson Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Creative thinking.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 21/05/2012 Donation 1018.30 153.9 DEB 012749 Reference Books

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