Media and communication research methods : an introduction to qualitative and quantitative approaches (Record no. 12097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02895cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761918523 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761918523 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761918531 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761918530 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | BER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berger, Arthur Asa, |
| 245 10 - TITLE STATEMENT | |
| Title | Media and communication research methods : an introduction to qualitative and quantitative approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Thousand Oaks, Calif. : |
| Name of publisher | Sage Publications, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 295 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Included Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Getting started. What is research? --<br/>Library searches. Part II. Methods of textual analysis. Semiotic analysis --<br/>Rhetorical analysis --<br/>Ideological criticism --<br/>Psychoanalytic criticism. Part III. Qualitative research methods. Interviews --<br/>Historical analysis --<br/>Ethnomethodological research --<br/>Participant observation. Part IV. Quantitative research methods. Content analysis --<br/>Surveys --<br/>Experiments --<br/>A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid --<br/>Writing research reports. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.<br/><br/>- attention-grabbing dialogue begins each chapter and gives students insights into a particular research technique<br/><br/>- the first two chapters answer the question "what is research?" and describe a library search and literature review<br/><br/>- four chapters on textual analysis explain clearly semiotic analysis, rhetorical analysis, ideological criticism, and psychoanalytic criticism<br/><br/>- four chapters on qualitative methods elucidate interviews, historical analysis, ethnomethodological research, and participant observation<br/><br/>- four chapters on quantitative methods make contents analysis, surveys, experiments, and descriptive statistics easy to understand<br/><br/>- the final two chapters will help students better understand research papers<br/><br/>- the glossary at the end of the book defines numerous research concepts.<br/><br/>With his thorough coverage of research strategies, his engaging writing style, and even his own illustrations, Berger has written a captivating book for communication research students. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0656/00008042-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0656/00008042-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 11/01/2008 | Purchased | 6860.00 | 302.23072 BER | 010701 | Reference Books |