Mass media research : an introduction (Record no. 12099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02116cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0534562744 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780534562748 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | WIM |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wimmer, Roger D. |
| 245 10 - TITLE STATEMENT | |
| Title | Mass media research : an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Belmont, CA : |
| Name of publisher | Thomson/Wadsworth, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 488 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Included Glossary, Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. The Research Process --<br/>Chapter 1. Science and Research --<br/>Chapter 2. Elements of Research --<br/>Chapter 3. Research Ethics --<br/>Chapter 4. Sampling --<br/>Part 2. Research Approaches --<br/>Chapter 5. Qualitative Research Methods --<br/>Chapter 6. Content Analysis --<br/>Chapter 7. Survey Research --<br/>Chapter 8. Longitudinal Research --<br/>Chapter 9. Experimental Research --<br/>Part 3. Data Analysis --<br/>Chapter 10. Introduction to Statistics --<br/>Chapter 11. Hypothesis Testing --<br/>Chapter 12. Basic Statistical Procedures --<br/>Part 4. Research Applications --<br/>Chapter 13. Research in the Print Media --<br/>Chapter 14. Research in the Electronic Media --<br/>Chapter 15. Research in Advertising --<br/>Chapter 16. Research in Public Relations --<br/>Chapter 17. Research in Media Effects --<br/>Chapter 18. Mass Media Research and the Internet --<br/>Appendix Tables --<br/>Glossary --<br/>Name Index --<br/>Subject Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dominick, Joseph R. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1515/2002102411-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1515/2002102411-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1515/2002102411-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/11/2008 | Purchased | 1000.00 | 302.23072 WIM | 011360 | Reference Books |