Applied microeconomics (Record no. 12624)

MARC details
000 -LEADER
fixed length control field 01753cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0393964310
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780393964318
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5
Item number MAN
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Mansfield, Edwin.
245 10 - TITLE STATEMENT
Title Applied microeconomics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher W.W. Norton,
Year of publication c1994.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxi, 684, 64 p. :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Included Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 Introduction: demand and supply; applying microeconomic theory - microbreweries, the cocaine epidemic, and the FCC auction of spectrum rights. Part 2 Consumer behaviour and market demand: the tastes and preferences of the consumer; consumer behaviour and individual demand; market demand; applying microeconomic theory - the case of black gold. Part 3 The firm - its technology and costs: the firm and its technology; optimal input combinations and cost functions; applying microeconomic theory - the case of milk and dairy products. Part 4 Market structure, price and output: perfect competition; monopoly; monopolistic competition and oligopoly; game theory and strategic behaviour; applying miccroeconomic theory - the case of Carmike Cinemas Inc. Part 5 Markets for inputs: price and employment of inputs; investment decisions and risk; applying microeconomic theory - the case of jetliners. Part 6 Economic efficiency: economic efficiency, externalities, and public goods; applying microeconomic theory - the case of California Water.
520 ## - SUMMARY, ETC.
Summary, etc This textbook is suitable for students taking business oriented courses, both at MBA and undergraduate level. Airlines, the water industry, cinemas, the milk industry and petroleum are studied in depth with the help of a wide range of case-studies and end-of-chapter questions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Microeconomics.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 05/03/1998 Donation 1050.00 338.5 MAN 004438 Reference Books

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