Advertising Management (Record no. 19809)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130091505 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130091502 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.112 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | New Jersey: |
| Place of publication | Prentice-Hall, |
| Year of publication | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 593 pages |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 23/06/1993 | Purchased | 1013.25 | 659.112 AAK | 001148 | Lending Books |