International marketing communications (Record no. 35403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01928nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750605526 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750605529 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750617857 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 750617853 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | GRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Griffin, Tom |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 456 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing series (London, England) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. The Management of International Marketing Communications. 1. An introduction: basic terms and concepts. 2. International marketing communications planning. 3. Organizing the international marketing communication function. 4. Information for international marketing communications --<br/>pt. 2. The International Environment. 5. Environmental conditions and constraints. 6. Target audience behaviour and decision making --<br/>pt. 3. Planning, Preparing and Evaluating International Marketing Communication Messages. 7. Message strategy formulation. 8. Message making and evaluating effectiveness --<br/>pt. 4. Conventional Mass and Mail Media for International Marketing Communications. 9. Newspapers, magazines, out-of-home and yellow pages. 10. Television, radio and cinema. 11. The medium of mail in marketing communications. 12. Media planning, buying and evaluating effectiveness --<br/>pt. 5. Sales Promotion, Public Relations and Packaging Media. 13. Sales promotion. 14. Public relations and packaging --<br/>pt. 6. The Road Ahead. 15. Current trends and future developments. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 20/06/1996 | Purchased | 950.00 | 658.84 GRI | 003610 | Reference Books |