Modern marketing management (Record no. 35478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185461311 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185461317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Davar, Rustom S. |
| 245 ## - TITLE STATEMENT | |
| Title | Modern marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Universal Book Stall, |
| Year of publication | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 694p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Nusli R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Davar, Sohrab R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 26/02/1997 | Purchased | 247.00 | 658.8 DAV | 003767 | Reference Books |