Strategic Marketing Channel Management (Record no. 35511)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070067578 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070067570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BOW |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bowersox, Donald J. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing Channel Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill |
| Year of publication | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 488 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cooper, M.Bixby |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 10/04/1997 | Asia Foundation | 650.00 | 658.8 BOW | 003926 | Lending Books |