Contemporary advertising. (Record no. 35516)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01394pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256134124 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 025613412X |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | ARE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Burr Ridge, Ill. : |
| Name of publisher | Irwin, |
| Year of publication | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxx, 573, [81] p. : |
| Other physical details | illustrations (some color) ; |
| 500 ## - GENERAL NOTE | |
| General note | Bovée's name appears first on previous editions. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising perspectives --<br/>Developing marketing and advertising strategies --<br/>Creating advertisements and commercials --<br/>Advertising media --<br/>Integrated marketing communications. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovée, Courtland L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 17/04/1997 | Asia Foundation | 815.00 | 659.1 ARE | 003931 | Reference Books |