Services Marketing: Text and Cases (Record no. 36031)
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000 -LEADER | |
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fixed length control field | 01651nam a2200193 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780333618370 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0333618378 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | BAR |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Baron, Steve |
245 ## - TITLE STATEMENT | |
Title | Services Marketing: Text and Cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Basingstoke : |
Name of publisher | MacMillan Business, |
Year of publication | 1995. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xii, 254 pages : |
Other physical details | illustrations ; |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Introduction --<br/>2. Setting the Context --<br/>3. The Service Factory --<br/>4. Service Encounters --<br/>5. Service Design --<br/>6. Internal Marketing --<br/>7. Perceived Service Quality and Customer Satisfaction --<br/>8. Customer Retention and Relationship Marketing --<br/>9. Service Profitability --<br/>10. Findings from the Small Business Case Studies --<br/>11. Further Research Issues and Conclusions. |
520 ## - SUMMARY, ETC. | |
Summary, etc | <br/>"This book explains the issues, models and theories currently recognised as representing the subdiscipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of a range of service businesses not covered in the existing services marketing literature. They provide the opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services as well as to large service organisations. The book has been designed to support courses in services marketing for undergraduate, postgraduate or post-experience students."--Jacket. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Service industries -- Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Harris, Kim |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Lending Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Stacks | 04/10/1998 | Purchased | 2187.50 | 658.8 BAR | 004745 | Lending Books |