Services Marketing: Text and Cases (Record no. 36031)

MARC details
000 -LEADER
fixed length control field 01651nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780333618370
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0333618378
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Baron, Steve
245 ## - TITLE STATEMENT
Title Services Marketing: Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Basingstoke :
Name of publisher MacMillan Business,
Year of publication 1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xii, 254 pages :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction --<br/>2. Setting the Context --<br/>3. The Service Factory --<br/>4. Service Encounters --<br/>5. Service Design --<br/>6. Internal Marketing --<br/>7. Perceived Service Quality and Customer Satisfaction --<br/>8. Customer Retention and Relationship Marketing --<br/>9. Service Profitability --<br/>10. Findings from the Small Business Case Studies --<br/>11. Further Research Issues and Conclusions.
520 ## - SUMMARY, ETC.
Summary, etc <br/>"This book explains the issues, models and theories currently recognised as representing the subdiscipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of a range of service businesses not covered in the existing services marketing literature. They provide the opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services as well as to large service organisations. The book has been designed to support courses in services marketing for undergraduate, postgraduate or post-experience students."--Jacket.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries -- Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Kim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Stacks 04/10/1998 Purchased 2187.50 658.8 BAR 004745 Lending Books

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