Practical marketing planning (Record no. 36067)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01256nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333679081 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333679083 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | COO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cooper, John |
| 245 ## - TITLE STATEMENT | |
| Title | Practical marketing planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke : |
| Name of publisher | Macmillan business, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 278 p. : |
| Other physical details | illustration ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing, What's It All About? - Market Appraisal: The Internal Audit - Market Appraisal: The External Audit - Market Appraisal: Research - Market Appraisal: The Marketing Mix Matrix - Market Appraisal: SWOT Analysis - Marketing Planning: Establishing Objectives - Targeting - Pricing for the Market: Pricing Policy - Marketing Planning: Forecasting - Marketing Communication: Sending the Message - Sales Promotions - Marketing Service: Customer Care - Planning: Putting the Numbers Together |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lane, Peter |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/10/1998 | Purchased | 2187.00 | 658.8 COO | 004802 | Reference Books |