Financial aspects of marketing (Record no. 36070)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01939nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780333637821 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0333637828 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.15 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schmidt, Ruth A. ; |
| 245 ## - TITLE STATEMENT | |
| Title | Financial aspects of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke, Hampshire : |
| Name of publisher | Macmillan Business, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 299 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to the Finance and Marketing.- Interface.- PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet.- The Cash Flow Statement and the Profit and Loss Account.- The Matching Concept: Stock Valuation and Depreciation.- Reconciliation of Financial Statements.- Introduction to Spreadsheets: Calculations and Charts Case Study.- PART 2: RATIO ANALYSIS Introduction to Ratio Analysis.- Analysis of Asset Utilisation, Profitability and Performance.- Returns to Investors Analysis of Profit Pathways Case Study.- PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis.- Short-Term Forecasting.- Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet.- Multiple Regression Case Study.- PART 4: COSTING AND BUDGETING Introduction to Costing Systems.- Budgeting Budgetary Control Case Study.- PART 5: DECISION-MAKING Introduction to Decision-Making.- Introduction to Break-Even Analysis.- Decision-Making under Risk Long-Term.- Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business enterprises -- Finance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Financial statements. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Ratio analysis. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wright, Helen ; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/10/1998 | Purchased | 2498.75 | 658.15 | 004805 | Reference Books |
| Reference | Main Library | Main Library | Reference | 13/10/1998 | Purchased | 2498.75 | 658.15 SCH | 004810 | Reference Books |