Marketing : principles & perspectives (Record no. 36286)

MARC details
000 -LEADER
fixed length control field 00948nam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780256113198
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 025611319X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BEA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Bearden , William O.
245 ## - TITLE STATEMENT
Title Marketing : principles & perspectives
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago :
Name of publisher Irwin,
Year of publication ©1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xlviii, 631 pages :
Other physical details color illustrations, color map ;
490 ## - SERIES STATEMENT
Series statement Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in a dynamic environment --<br/>Buying behavior --<br/>Marketing research and market segmentation --<br/>Product and service concepts and strategies --<br/>Pricing concepts and strategies --<br/>Marketing channels and logistics --<br/>Integrated marketing communications --<br/>appendix A. Applications of mathematical and financial tools in marketing decisions --<br/>appendix B. Product marketing plan.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 25/02/1999 Asia Foundation 1850.00 658.8 BEA 005055 Reference Books

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