Principles of marketing / (Record no. 37089)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01319cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0198775512 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198775515 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Palmer, Adrian. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 644 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 - Marketing: The fundamentals.--<br/>Part 2 - Understanding Customers.--<br/>Part 3 - Developing The Marketing Mix.--<br/>Part 4 - Bringing It Together. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This book provides an introduction to the principles of marketing. It is comprehensive in its coverage and encourages exploration of issues rather than the presentation of prescriptive models. Contemporary issues of marketing ethics, direct marketing, and information management are considered in depth. In an attempt to offer a holistic vision of marketing each chapter closes with a summary of how that chapter relates to other chapters. Vignettes and case studies provide integrative perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 23/05/2001 | Purchased | 1785.00 | 658.8 PAL | 006416 | Reference Books |