International marketing Management (Record no. 37094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01509nam a2200169 a 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jain, Subhsh C. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | CBS Publishers & Distributors, |
| Year of publication | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 758 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Framework of International Marketing.--<br/>2. The Field of International Business.--<br/>3. Environmental Factors Affecting International Marketing.--<br/>4. Perspectives of International Markets.--<br/>5. International Marketing Decisions.--<br/>6. Planning and Control. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internationales Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 23/05/2001 | Purchased | 600.00 | 658.8 JAI | 006421 | Reference Books |
| Reference | Main Library | Main Library | Reference | 23/05/2001 | Purchased | 600.00 | 658.8 JAI | 006418 | Reference Books |