Marketing challenges : cases & exercises (Record no. 37161)
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000 -LEADER | |
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fixed length control field | 04269nam a2200193 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780071125130 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0071125132 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | LOV |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Lovelock, Christopher H. |
245 ## - TITLE STATEMENT | |
Title | Marketing challenges : cases & exercises |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York : |
Name of publisher | McGraw-Hill, |
Year of publication | ©1993. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxxix, 628 pages : |
Other physical details | illustrations ; |
490 ## - SERIES STATEMENT | |
Series statement | McGraw-Hill series in marketing. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1: The nature of marketing --<br/>1. The Chevrolet corvette / Frank Conley, Nancy Trap, and Paul W. Farris --<br/>2. McDonald's: the greening of the golden arches / Sandra Vandermerwe and Marika Taishoff --<br/>3. Hurricane Island outward bound school / Bruce H. Clark and Thomas V. Bonoma --<br/>4. Winkleman manufacturing company / Jim Dooley and William L. Weis --<br/>5. Evergreen paper company / David Carter-Whitney, Richard W. Pollay, and Charles B. Weinberg --<br/>Part 2: Market selection --<br/>6. Tendercare disposable diapers / James E. Nelson --<br/>7. Health systems inc. / Penny Pittman Merliss and Christopher H. Lovelock --<br/>8. Curtis automotive hoist / Gordon H.G. McDougall --<br/>9. Asian food importers of America / Katherine Gallagher and Charles B. Weinberg --<br/>Part 3: Product policy --<br/>10. Cochlear bionic ear / Sandra Vandermerwe and Marika Taishoff --<br/>11. B.C. Packers / Craig R. Pollack and Charles B. Weinberg --<br/>12. The Parker house / Robert J. Kopp, Penny Pittman Merliss, and Christopher H. Lovelock --<br/>13. Singapore airlines / Sandra Vandermerwe and Christopher H. Lovelock --<br/>14. Loblaws / Gordon H.G. McDougall and Douglas Snetsinger --<br/>Part 4: Distribution channels and delivery systems --<br/>15. Granville Island brewing company / Shirley F. Taylor and John D. Claxton --<br/>Jordan A/S / David H. Hover, Per V. Jenster, and Kamran Kashani --<br/>17. Sullivan's auto world / Christopher H. Lovelock --<br/>18. Baybank systems, inc. / Christopher H. Lovelock --<br/>19. Thompson respiration products, inc. / James E. Nelson and William R. Woolridge --<br/>Part 5: Advertising and promotions --<br/>20. Vancouver public aquarium / Grant N. Poeter and Charles B. Weinberg --<br/>21. Montecito state college / Christopher H. Lovelock --<br/>22. Castle coffee company, I / William F. Massay, David B. Montgomery, and Charles B. Weinberg --<br/>Colgate Palmolive: Cleopatra / Sandra Vandermerwe and J. Carter Powis --<br/>24. E.I. DuPont de Nemours & Co., Inc. / Jonathan Guiliano and Cornelius A. deKluyver --<br/>Part 6: Personal selling and account management --<br/>25. Mediquip S.A. / Kamran Kashani --<br/>BT: Telephone account management / Martin Bless and Christopher H. Lovelock --<br/>27. First National bank / Christopher H. Lovelock --<br/>28. Crestlight paper company / Kenneth Simmonds --<br/>Part 7: Pricing --<br/>29. Cascade foods / Charles B. Weinberg --<br/>30. Southwest airlines / Christopher H. Lovelock --<br/>31. Columbia plastics division of Fraser industries, inc. / Charles B. Weinberg --<br/>32. Jacobs Suchard: Nabob summit / John R. Oldland --<br/>Part 8: Marketing research --<br/>33. Lausanne tourist office and convention bureau / Christopher H. Lovelock, Kimberly A. Bechler, and Dominique Turpin --<br/>34. Mactec control AB / James E. Nelson --<br/>35. Hinesbury Mills, I / Christopher H. Lovelock and Gerald J. Eskin --<br/>36. Ethical dilemmas in marketing research / Charles B. Weinberg --<br/>Part 9: Strategic market planning --<br/>37. Air BP: Aviation service centers / Christopher H. Lovelock --<br/>38. O & E farm supply / Thomas F. Funk, E. Gimpel, and O. Guindo --<br/>39. Water conservation in Palo Alto / Peter T. Hutchison, Don E. Parkinson, and Charles B. Weinberg --<br/>40. Kirin Brewery Co., LTD.: The dry beer war / Dominique Turpin, Christopher H. Lovelock and Joyce Miller --<br/>41. Norton company / Francis Aguilar --<br/>Part 10: Organizing and implementing the marketing effort --<br/>42. Dunfey hotels corporation / Robert J. Kopp and Christopher H. Lovelock --<br/>43. Knowles products: brand management system / Charles B. Weinberg --<br/>44. Federal express quality improvement program / Christopher H. Lovelock --<br/>45. Alias research inc. / Douglas Snetsinger and Susan Spencer --<br/>46. The lively arts at Hanson, I / Kenneth Shachmut and Charles B. Weinberg. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing -- Case studies. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Charles B.Weinberg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Reference | 06/06/2001 | Purchased | 1569.75 | 658.8 LOV | 006491 | Reference Books |