Marketing challenges : cases & exercises (Record no. 37161)

MARC details
000 -LEADER
fixed length control field 04269nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071125130
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0071125132
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LOV
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Lovelock, Christopher H.
245 ## - TITLE STATEMENT
Title Marketing challenges : cases & exercises
250 ## - EDITION STATEMENT
Edition statement 3rd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher McGraw-Hill,
Year of publication ©1993.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxix, 628 pages :
Other physical details illustrations ;
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: The nature of marketing --<br/>1. The Chevrolet corvette / Frank Conley, Nancy Trap, and Paul W. Farris --<br/>2. McDonald's: the greening of the golden arches / Sandra Vandermerwe and Marika Taishoff --<br/>3. Hurricane Island outward bound school / Bruce H. Clark and Thomas V. Bonoma --<br/>4. Winkleman manufacturing company / Jim Dooley and William L. Weis --<br/>5. Evergreen paper company / David Carter-Whitney, Richard W. Pollay, and Charles B. Weinberg --<br/>Part 2: Market selection --<br/>6. Tendercare disposable diapers / James E. Nelson --<br/>7. Health systems inc. / Penny Pittman Merliss and Christopher H. Lovelock --<br/>8. Curtis automotive hoist / Gordon H.G. McDougall --<br/>9. Asian food importers of America / Katherine Gallagher and Charles B. Weinberg --<br/>Part 3: Product policy --<br/>10. Cochlear bionic ear / Sandra Vandermerwe and Marika Taishoff --<br/>11. B.C. Packers / Craig R. Pollack and Charles B. Weinberg --<br/>12. The Parker house / Robert J. Kopp, Penny Pittman Merliss, and Christopher H. Lovelock --<br/>13. Singapore airlines / Sandra Vandermerwe and Christopher H. Lovelock --<br/>14. Loblaws / Gordon H.G. McDougall and Douglas Snetsinger --<br/>Part 4: Distribution channels and delivery systems --<br/>15. Granville Island brewing company / Shirley F. Taylor and John D. Claxton --<br/>Jordan A/S / David H. Hover, Per V. Jenster, and Kamran Kashani --<br/>17. Sullivan's auto world / Christopher H. Lovelock --<br/>18. Baybank systems, inc. / Christopher H. Lovelock --<br/>19. Thompson respiration products, inc. / James E. Nelson and William R. Woolridge --<br/>Part 5: Advertising and promotions --<br/>20. Vancouver public aquarium / Grant N. Poeter and Charles B. Weinberg --<br/>21. Montecito state college / Christopher H. Lovelock --<br/>22. Castle coffee company, I / William F. Massay, David B. Montgomery, and Charles B. Weinberg --<br/>Colgate Palmolive: Cleopatra / Sandra Vandermerwe and J. Carter Powis --<br/>24. E.I. DuPont de Nemours & Co., Inc. / Jonathan Guiliano and Cornelius A. deKluyver --<br/>Part 6: Personal selling and account management --<br/>25. Mediquip S.A. / Kamran Kashani --<br/>BT: Telephone account management / Martin Bless and Christopher H. Lovelock --<br/>27. First National bank / Christopher H. Lovelock --<br/>28. Crestlight paper company / Kenneth Simmonds --<br/>Part 7: Pricing --<br/>29. Cascade foods / Charles B. Weinberg --<br/>30. Southwest airlines / Christopher H. Lovelock --<br/>31. Columbia plastics division of Fraser industries, inc. / Charles B. Weinberg --<br/>32. Jacobs Suchard: Nabob summit / John R. Oldland --<br/>Part 8: Marketing research --<br/>33. Lausanne tourist office and convention bureau / Christopher H. Lovelock, Kimberly A. Bechler, and Dominique Turpin --<br/>34. Mactec control AB / James E. Nelson --<br/>35. Hinesbury Mills, I / Christopher H. Lovelock and Gerald J. Eskin --<br/>36. Ethical dilemmas in marketing research / Charles B. Weinberg --<br/>Part 9: Strategic market planning --<br/>37. Air BP: Aviation service centers / Christopher H. Lovelock --<br/>38. O & E farm supply / Thomas F. Funk, E. Gimpel, and O. Guindo --<br/>39. Water conservation in Palo Alto / Peter T. Hutchison, Don E. Parkinson, and Charles B. Weinberg --<br/>40. Kirin Brewery Co., LTD.: The dry beer war / Dominique Turpin, Christopher H. Lovelock and Joyce Miller --<br/>41. Norton company / Francis Aguilar --<br/>Part 10: Organizing and implementing the marketing effort --<br/>42. Dunfey hotels corporation / Robert J. Kopp and Christopher H. Lovelock --<br/>43. Knowles products: brand management system / Charles B. Weinberg --<br/>44. Federal express quality improvement program / Christopher H. Lovelock --<br/>45. Alias research inc. / Douglas Snetsinger and Susan Spencer --<br/>46. The lively arts at Hanson, I / Kenneth Shachmut and Charles B. Weinberg.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing -- Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Charles B.Weinberg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 06/06/2001 Purchased 1569.75 658.8 LOV 006491 Reference Books

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