Small business management : an entrepreneurial emphasis (Record no. 37346)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02246pam a22002414a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538890151 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0538890150 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.022 |
| Item number | LON |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Longenecker, Justin G. |
| 245 10 - TITLE STATEMENT | |
| Title | Small business management : an entrepreneurial emphasis |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | South-Western College Pub., |
| Year of publication | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 701 p. : |
| Other physical details | color illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Entrepreneurial opportunities --<br/>Entrepreneurship in the new millenium --<br/>Family business opportunities --<br/>Franchising opportunities --<br/>Startup and buyout opportunities --<br/>Competitive advantage in the marketplace --<br/>Developing the new venture business plan --The role of the business plan --<br/>Developing the marketing plan --<br/>Selecting the management team and form of organization --<br/>Selecting a location and planning the facilities --<br/>Accounting statements and financial requirements --<br/>Finding sources of financing --<br/>Small business marketing --<br/>Customer loyalty and product strategy --<br/>Pricing and credit strategies --<br/>Promotional strategy --<br/>Distribution channels and global markets --<br/>Managing small business operations --<br/>Social and ethical issues --<br/>Professional management in the growing firm --<br/>Managing human resources --<br/>Quality management and the operations process --<br/>Managing computer-based technology --<br/>Financial management in the entrepreneurial firm --<br/>Evaluating financial performance --<br/>Managing the firm's assets --<br/>Risk and insurance --<br/>Exit strategies and beyond. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | [In this book] you'll find practical concepts, realistic insights, and the proven resources you need to successfully manage and lead a small business. Learn how to maintain a competitive advantage without sacrificing a sense of integrity as you follow your entrepreneurial dreams. [This book provides] examples and practical applications facing small business owners and entrepreneurs today. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Small business |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moore, Carlos W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petty, J. William, |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1513/99029259-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1513/99029259-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Permanent Reference | 01/01/2002 | Purchased | 12290.00 | 658.022 LON | 006920 | Permanent Reference |
| Reference | Main Library | Main Library | Reference | 27/01/2003 | Purchased | 2625.00 | 658.022 LON | 007623 | Reference Books |