Essentials of Marketing Research (Record no. 37438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01727nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256081121 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256081123 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | DIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dillon, William R. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of Marketing Research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, MA : |
| Name of publisher | Irwin, |
| Year of publication | ©1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 556 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Index annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Marketing Research Environments --<br/>Ch. 2. The Marketing Research Planning Process --<br/>Ch. 3. The Marketing Research Cycle --<br/>Ch. 4. Secondary Information: The Major Access Tools --<br/>Ch. 5. On-Line Data Sources and Other Syndicated Sources of Purchase Behavior and Media Exposure Information --<br/>Ch. 6. Qualitative Interviewing and Research Methods --<br/>Ch. 7. Survey Interviewing Methods --<br/>Ch. 8. Experimental Research Methods --<br/>Ch. 9. The Sampling Process --<br/>Ch. 10. Sample Size Determination --<br/>Ch. 11. Concepts of Measurement and Measurement Scales --<br/>Ch. 12. Questionnaire Design: Including International Considerations --<br/>Ch. 13. Data-Collection Activities: Fielding the Questionnaire and Data Preparation --<br/>Ch. 14. Data Analysis: Exploring Basic Relationships --<br/>Ch. 15. Steps in Hypothesis Testing --<br/>Ch. 16. Hypothesis Testing of Differences --<br/>Ch. 17. Correlation and Regression Analysis --<br/>Ch. 18. Presenting the Research --<br/>Ch. 19. Ethical Issues. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neil, Thomas J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Firtle, H. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 13/02/2002 | Donation | 3500.00 | 658.83 DIL | 007045 | Lending Books |