Retail Management (Record no. 37444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070270312 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070270317 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | HAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hasty, Ron |
| 245 ## - TITLE STATEMENT | |
| Title | Retail Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | The McGraw-Hill Companies, |
| Year of publication | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 633 pages: |
| Other physical details | illustrations; |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary and Index annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface --<br/>Ch. 1. An Overview of Retailing --<br/>Ch. 2. Retail Strategy: Creating the Competitive Advantage --<br/>Ch. 3. The Environment of Retailing and Decision-Making Issues --<br/>Ch. 4. Understanding and Identifying the Customer --<br/>Ch. 5. Customer Information from Research --<br/>Ch. 6. Store Location and Site Evaluation --<br/>Ch. 7. Store Design and Layout --<br/>Ch. 8. Human Resource Management and Store Organization --<br/>Ch. 9. Financial Analysis and Management --<br/>Ch. 10. Planning Merchandise Needs and Merchandise Budgets --<br/>Ch. 11. Assortment Planning, Buying, and Vendor Relations --<br/>Ch. 12. Pricing Merchandise --<br/>Ch. 13. Retail Advertising --<br/>Ch. 14. Retail Selling, Sales Promotion, and Publicity --<br/>Ch. 15. The Virtual Store and Retail Database Marketing --<br/>Ch. 16. Globalization and Changing Retail Formats --<br/>References --<br/>Photo Credits --<br/>Glossary --<br/>Name Index --<br/>Subject Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reardon, James |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 14/02/2002 | Donation | 3000.00 | 658.87 HAS | 007052 | Lending Books |