Global marketing management (Record no. 37479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120309593 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120309596 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KEE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice-Hall, |
| Year of publication | ©1995, 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 828 p.: |
| Other physical details | illustrations. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction to Global Marketing --<br/>2. Global Marketing Planning --<br/>3. Economic Environment --<br/>4. Social and Cultural Environments --<br/>5. Legal and Regulatory Environment --<br/>6. Foreign Exchange and Financial Decisions --<br/>7. Global Marketing Information Systems and Research --<br/>8. Global Segmentation, Targeting, and Positioning --<br/>9. Sourcing Decisions and the Value Chain --<br/>10. Strategy Alternatives for Global Market Entry and Expansion --<br/>11. Competitive Analysis and Strategy --<br/>12. Cooperative Strategies and Global Strategic Partnerships --<br/>13. Product Decisions --<br/>14. Pricing Decisions --<br/>15. Channel Decisions --<br/>16. Global Marketing Communications Decisions: Advertising --<br/>17. Exporting and Importing --<br/>18. Leading, Organizing, and Controlling the Global Marketing Effort --<br/>19. The Future of Global Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing -- Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing -- Management -- Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internationale Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/03/2002 | Purchased | 756.25 | 658.848 KEE | 007101 | Reference Books |