Developing successful marketing strategies (Record no. 38156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02440cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0658001329 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780658001321 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PAR |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Parmerlee, David ; |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Developing successful marketing strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | New Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood, Ill. : |
| Name of publisher | NTC Business Books, |
| Year of publication | ©2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 198 p. ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | AMA marketing toolbox |
| 500 ## - GENERAL NOTE | |
| General note | At head of title: American Marketing Association. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preparing your strategic marketing plan --<br/>Identifying your needs, problems, and opportunities --<br/>Formulating your mission statement --<br/>Formulating your goals and objectives --<br/>Formulating your marketing strategy --<br/>control and corrective actions for marketing strategies --<br/>Presenting the strategic marketing plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities. The AMA Marketing Toolbox series will guide you through every critical marketing task and provide you with the tools you need--model formats, checklists, and boilerplate documents-to implement those tasks quickly, accurately, and effectively to your business. Developing Successful Marketing Strategies is Step 2 in the Marketing Toolbox program. This book will show you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assesses marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level. Filled with worksheets, forms, and tables for you to complete, Developing Successful Marketing Strategies is step- and action-oriented, perfect for beginning marketers, small business owners, and entrepreneurs. About the Author David Parmerlee is a marketer with more than twenty years of experience at such companies as Anheuser-Busch, Pitney Bowes, Ernst & Young, and Bank One. He resides in Indianapolis, Indiana |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management -- Data processing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 09/01/2004 | Purchased | 880.00 | 658.8 PAR | 008141 | Lending Books |