Marketing services : competing through quality (Record no. 38164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01118nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780029030790 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 002903079X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berry, Leonard L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing services : competing through quality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| -- | Toronto : |
| Name of publisher | Free Press ; |
| -- | Maxwell Macmillan Canada ; |
| Year of publication | ©1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 212 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Authors' Note --<br/>An Integrative Framework for Marketing Services --<br/>Services and Quality --<br/>Quality: The Foundation for Services Marketing --<br/>Doing the Service Right the First Time --<br/>Doing the Service Very Right the Second Time --<br/>Managing and Exceeding Customers' Expectations --<br/>Building a Services Marketing Organization --<br/>Turning Marketing into a Line Function --<br/>Maximizing Services Marketing Potential --<br/>Managing the Evidence --<br/>Branding the Company. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The authors develop a framework for understanding the interrelationship between quality and marketing in services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parasuraman, A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 09/01/2001 | Purchased | 1216.00 | 658.8 BER | 008150 | Reference Books |