Creating powerful brands in consumer, service, and industrial markets (Record no. 38198)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01368nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750622400 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750622407 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DEC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chernatony, Leslie De |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands in consumer, service, and industrial markets |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 430 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | CIM professional. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foundations of brand management --<br/>Why it is important to create powerful brands --<br/>Understanding the branding process --<br/>Brand management in different sectors --<br/>How consumers choose brands --<br/>How consumer brands satisfy social and psychological needs --<br/>Business to business branding --<br/>Service brands --<br/>Retailers issues in branding --<br/>Winning the brands battle --<br/>How powerful brands beat competitors --<br/>The challenge of developing and sustaining added values --<br/>Brand planning --<br/>Brand evaluation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products -- Planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 17/01/2004 | Purchased | 1000.00 | 658.827 | 008187 | Reference Books |