Marketing research (Record no. 38322)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00464nam a2200181 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788120304840 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8120304845 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | LUC |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Luck, David J. |
245 ## - TITLE STATEMENT | |
Title | Marketing research |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Prentice-Hall of India, |
Year of publication | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xvii, 683 pages : |
Other physical details | illustrations ; |
500 ## - GENERAL NOTE | |
General note | Index annexed |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Rubin, Ronald S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Reference | Main Library | Main Library | Reference | 06/02/2004 | Purchased | 487.50 | 658.83 LUC | 008418 | Reference Books |