The fundamentals and practice of marketing (Record no. 38328)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01633cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750609974 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750609975 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8176490792 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788176490795 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilmshurst, John. ; |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals and practice of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi ; |
| Name of publisher | VIVA BOOKS , |
| Year of publication | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 324 p. : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
| 500 ## - GENERAL NOTE | |
| General note | "Originally Published by Butterworth-Heinemann, in 1995. " |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 The fundamentals of marketing: what marketing is all about; gathering facts for marketing; the right mixture and the vital spark; the ever-changing product; the search for new products; where price comes in; getting the goods to the customers; the message and the medium; where the marketing department comes in; the changing climate of marketing. Part 2 The practice of marketing: what marketing research can do; how marketing research works; how personal selling works; how selling is managed; what advertising and sales promotion can do; how the advertising business works; how sales promotion works; how international marketing works; how marketing planning works. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 26/02/2004 | Purchased | 487.50 | 658.8 WIL | 008425 | Lending Books |