From brand vision to brand evaluation : strategically building and sustaining brands (Record no. 38404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01258nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 750646144 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750646147 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | DEC |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | de Chernatony, Leslie ; |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation : strategically building and sustaining brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Name of publisher | Butterworth & Co Ltd, |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 293 p. : |
| Other physical details | illustrations (some color) ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. The Changed Notion of Brand Management --<br/>1. A balanced perspective on brands --<br/>2. The diverse interpretations of 'brand' --<br/>pt. 2. Planning for Integrated Brands --<br/>3. A strategic process for building integrated brands --<br/>pt. 3. Employing the Brand Building Process --<br/>4. Brand visioning --<br/>5. The importance of organisational culture on brands --<br/>6. Setting brand objectives --<br/>7. Auditing the brandsphere --<br/>8. Synthesising the nature of a brand --<br/>9. Implementing and resourcing brands --<br/>10. Brand evaluation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The reader is presented with practical applications for the brand building process from strategy through to tactics and implementation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Trademarks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 03/03/2004 | Purchased | 1237.50 | 658.827 DEC | 008511 | Lending Books |